designer. strategist. team player.

Ashley McNeill
Ashley McNeill

Ashley is a product designer with over six years of experience creating enterprise mobile and web applications that simplify complex workflows and address even more complex business needs. She prides herself on building strong relationships with cross-functional partners and believes that collaboration and curiosity are the keys to creating meaningful, successful products.

My Design Values

Curiosity before solutions

Tackling opportunities starts with asking the right questions. I approach every challenge with curiosity, seeking to understand the people, context, and underlying problems before jumping into design.

Collaboration as a design skill

The best solutions are shaped by the people who use, build, and support them. I value working closely with users, product teams, developers, business partners, and more to bring diverse perspectives together and create experiences that work for everyone.

Empathy for the people doing the work

I believe meaningful design begins with understanding people in the context of their everyday work. By listening to their experiences and respecting their expertise, I create solutions that support how they actually work, not just how we imagine they do.

How I Utilize AI

Discovery Synthesis

Mural and Dovetail are great tools to organize research findings, uncover patterns, and translate qualitative insights into actionable design opportunities.

AI-assisted synthesis helps surface key themes more efficiently, but I validate its outputs against the original research and build on them to preserve the nuance and richness of participants’ experiences.

Design Ideation

Claude and Figma Make help me explore ideas, generate alternative approaches, and quickly turn early concepts into interactive prototypes that I can evaluate and refine.

These tools help me test different directions, communicate ideas more effectively, and move from exploration to informed design decisions.

Dev Handoff

I use Loom to record prototype walkthroughs and create clear Jira tickets, helping developers understand design intent, interactions, and expected behavior during handoff.

This creates a shared reference for the team, reduces ambiguity, and makes it easier to answer questions throughout development.


Ashley is highly appreciated and valued for her contribution and teamwork. She excels as a presenter, storyteller, and teacher to the design community, always using data as a key component of her storytelling. Her soft skills are highly developed and help make her admired and successful in the eyes of her peers and partners.

Ashley is highly appreciated and valued for her contribution and teamwork. She excels as a presenter, storyteller, and teacher to the design community, always using data as a key component of her storytelling. Her soft skills are highly developed and help make her admired and successful in the eyes of her peers and partners.

Ashley is highly appreciated and valued for her contribution and teamwork. She excels as a presenter, storyteller, and teacher to the design community, always using data as a key component of her storytelling. Her soft skills are highly developed and help make her admired and successful in the eyes of her peers and partners.

-HOWARD WONG

Design manager, Kroger

Personal Interests

Tennis

I've been playing tennis since I was in high school and still play in a few leagues every year. Don't ask my win-loss record! haha

Sewing

A lifetime lover of Project runway, I recently got a sewing machine for Christmas!

Netflix Connoisseur

I love all things TV and movies. From academy award winning movies to reality TV gold, I'll watch it all.